PRINCE & Kobalt Make Marketing & Distribution Deal Official!

PRINCE Photo: Madison Dube NPG RECORDS 2013

PRINCE told us on the 1st day of the year that 2013 was going to be big. We are not even at the half-way point but PRINCE has just signed a deal with Kobalt Label Services (KLS) hours after his Billboard Award’s performance with 3rdEyeGirl!

As part of a press release that was shared with Billboard first before other outlets, the deal states:

Under terms of the partnership, the singer/songwriter/musician/producer will release music by newly signed artists, as well as his own recordings and other Prince-produced material. KLS will provide marketing and distribution through its wholly owned global digital platform and network of physical distribution partners. According to a Kobalt spokesperson, details regarding the inaugural slate of releases under the new pact will be announced by Prince at a later date.

“This new venture gives Prince the flexibility and freedom he’s always sought in a label partner,” Kobalt president Richard Sanders said in a press release announcing the partnership. “We’re providing a high level of diverse services that will be particularly customized to his vision for each release, allowing the world to experience more music from Prince and his creative community.”

We first heard back in April of “Plectrum Electrum” a new record by 3rdEyeGirl that would feature PRINCE on one song and Hannah Ford-Welton singing lead on another song, leading us to assume the rest of the record, at that time, would be instrumental. Assuming.

The interesting and cool part of this deal with KLS is that it would feature the newly signed artists, along with his own material and other material that he has produced.

KLS is behind the distribution of the new Pet Shop Boys record, which is on their own x2 recordings, which we have featured on the site. KLS has done a good job of promoting that record and several others we have featured on the site.

Congrats to PRINCE on the deal and we await the announcement of the inaugural slate of releases that PRINCE will provide at a later date.-DocFB

Diagnosis: So the truckload of FUNK ended up at KLS…..right?



  • 2crucifixion
    Posted at 00:22h, 13 January


  • AngelEyes
    Posted at 10:06h, 23 May

    Like the rest of us on here I am a huge fan of Prince and I support anything he does. I live in Atlanta. I went to a show that the girls and some of the band did and the show was amazing. I don’t know why it wasn’t highlighted on here. The ladies did their own music and I have to tell you it was pretty damn good. They weren’t trying to copy Prince, but you can tell they have learned from him. Usually when people do music the crowd doesn’t warm up to it. People love Shelby’s song North Carolina and I found myself singing along when I am from Atlanta. I think Liv did 5 songs and they were all originals or I had never heard them before and the crowd was singing along and I still can’t get why do you lie out of my head.

    Saying this to say Prince has definitely been strategic with what he is doing. For him to put the girls out there and have some of the band perform was brilliant. I think he was setting things up for this Kobalt deal. I hope Liv will be releasing why do you lie so I can buy it and I have already picked up North Carolina. I am now fans of the ladies. Great job Prince. He knows what he is doing.

  • Funkytown
    Posted at 09:53h, 23 May

    Hey, Listened to the spreecast. Prince should drop all the albums at once!!! Prince should take over with his album 3rdeyegirl, Shelby and Liv. It sounds like the ladies already have their music so let’s see it all come out at once. Let talent reign the airwaves. Congrats Prince!!

  • Myles Matisse
    Posted at 21:24h, 22 May

    Prince. Drop the shenanigans and talk with Rob Cavallo. Sign a new CON-tract with Warners that gives YOU complete ownership of past, current and future masters while making a 21st century relationship with them. TRUST. Without Warners, YOU WILL NOT HAVE THE JUGGERNAUT POWERHOUSE LABEL BEHIND YOU. ESPECIALLY because MOST of your PRIME recordings were done WITH WARNERS. I’m so TIRED of all these games. Ever since Prince wrote “slave” on his face, diminishing the plight of the REAL slaves that got forcibly brought to America by their MASTERS, he’s had it out for Warner Brothers. Considering they supported him 100% from day one, of course with their own interests in partnership, Prince has been given a platform NO OTHER ARTIST HAS BEEN GIVEN FROM DAY ONE. For Prince to defecate on the respect and allowance Warners gave him is beyond disappointing. Prince…if it weren’t for Warners, YOU…WOULD…NOT…HAVE…YOUR…CAREER as the world knows it. PERIOD. As “Big Ken” Mitchell from Michael Dean’s “The Prince Podcast” on said it best, “He gotta get with the program”. Nuff said.

  • Chocolatsis65
    Posted at 20:31h, 22 May

    No way! listening to a horribly dj all day on my day off to try and win tickets really! grrr I have to go have familystudy now to feel better ahh my “Dwelling”

  • DeeLucks
    Posted at 14:34h, 22 May


    I couldn’t agree with u more.

    I believe Prince has matured a bit pass fingerprintin his protoges.

    I heard some stuff he produced, & I had no idea Prince had anythang to do with it, vs. the dayz of old, where it was more than obvious to us when Prince produced a song.

    I believe we will still know it’s him on what he’s produced, but it won’t be very heavy.

    The 3rd Eye Girl project is different from what he normally does, not a whole lot, but there is some newness to it.

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