DC Comics released a teaser a week ago showing Superman & Wonder Woman hooking up on the cover of Justice League issue #12 and comic retailers are NOT happy!
Usually the teasers are released on Tuesday, the day before releases. I figured, like many, a week in advance would build up hype for the issue. I went to 2 comic book stores in Los Angeles on Monday and talked to the owners.
I asked how many people were calling ahead to reserve their copies and he said not too many. Another store said the hype was too early and people have forgotten about the hook-up already. They are worried that sales this week will not be as high as DC is projecting.
I asked if they heard about DC releasing another leak and they said there was not going to be another push for it. Even the variant cover, an alternate cover that is made in a more limited run, does not feature Superman & Wonder Woman kissing, but features Batman and Aquaman. Wouldn't it had more sense to have a variant of Clark Kent and Diana Prince kissing in the same manner?
DC relaunched all its titles which they called "The New 52" last year to much fan-fair, eliminating the marriage of Clark Kent and Lois Lane along with many other story-lines across the DC Universe. It was an attempt to make DC relevant again and at the same time, copy Marvel Comics success with what they did to the "Spider-Man" title a few years ago where his marriage to Mary Jane Watson never happened.
If the retailers concern for the early leak of the Superman/Wonder Woman will transpire to lower sales, DC Comics just lost a huge chance to remain relevant.-DocFB
Diagnosis: Expecting John Byrne-like rants in 5...4....3....