Katy Perry Unveils New Album Name & Release Date Via Gold Semi

Katy Perry Prism Photo: Instagram

So is announcing your new album name and release date on a gold semi a great marketing strategy or an odd one?

Katy Perry's new album will be entitled "Prism" and will be released on October 22nd.

Katy Perry tweeted this after photos started popping up online:


Diagnosis: Katy Perry has 40 million followers but how many will buy "Prism" the week it comes out? If her fans are devoted as I think they are, this album could sell around a million the first week, which has not been done by anyone this year. Sorry Jay Z, that Samsung deal doesn't count.