08 Feb SuperBowl XLIV Most Watched TV Show In History
On Sunday, the matchup between the Indianapolis Colts and the New Orleans Saints, aka SuperBowl XLIV, became the most watched television program in history, dethroning the finale of M*A*S*H which held the record for 27 years.
106.5 million people tuned in to watch the Saints come from behind and take home the trophy to New Orleans (M*A*S*H had pulled in 105.9 million viewers). Viewership was up 8% from last year’s game.
Last night’s game was the first domestic television show to ever crack the 100 million viewer mark. Holy footballs, Batman, that’s A LOT of people!
“With all the memorable story lines going into Super Bowl XLIV combined with the awesome power of the NFL, we are thrilled with this rating, and I am extremely proud of the way the entire CBS Television Network produced, sold and promoted the most-watched television show in history,” said Sean McManus, president, CBS News and Sports.
Why do you guys think this year’s SuperBowl did so well? Was it the increase in HD sets across the country? Was it the teams playing? The quarterbacks? The ads (watch them here)? -Dr.FB