Billboard editor Bill Werde is taking aim at Lady Gaga for what he feels is unfair and questionable promotion for her latest single "Applause" with a contest and a link that allowed you to watch her new video 150 times in a row.
Billboard is taking exception to the tweet she has since deleted where it allowed you to watch the "Applause" video 150 times in a row on YouTube. YouTube views now count towards chart positions so Billboard is upset that she was trying to manipulate the charts. Gaga and other Interscope acts had views taken away from them late last year as Billboard was about to implement the views into chart positions.
Also, Gaga was and still is asking for her fans to buy multiple digital copies of "Applause" along with screen shots of radio requests, selfies/video and the fan who did it the most would be flown out to see her perform at the iTunes Festival in London.
Bill Werde took to Twitter to explain his frustration with Gaga.
To see Bill's tweets and our diagnosis, click here!