10 Nov MGM Gets In Bed With YouTube
The Lion has gotten into bed with YouTube.
The venerable studio, eager to monetize its library however possible, will allow YouTube to stream certain MGM pics and TV skeins in their entirety in exchange for ad coin. Deal reps a significant step forward for Google¹s video sharing site, which has been heavily courting Hollywood to broaden its offerings beyond short user-generated fare.
The site recently began streaming TV episodes and indie films in their entirety, but until now, it has only streamed clips of studio pics. Pact gives the site a better chance to compete against Hulu, the joint venture of News Corp. and NBC Universal, which streams TV episodes and pics in their entirety.
As is often the case with such deals, MGM is limiting its offerings to protect ancillary markets: It will initially allow YouTube to stream will begin streaming certain action pics such as “Bulletproof Monk” and “The Magnificent Seven”, along with clips from pics such as “Legally Blonde” It will also stream episodes from the skein “American Gladiators” in their entirety.
James Bond movies are not part of the deal.
For the full article, check out Variety.-Dr.FB